Sundance Film Festival Offers Bottled Water Alternative

Robert Redford's Sundance Film Festival, 21 -31 January 2010, is again teaming up with Brita Filters and Nalgene water bottles in the FilterForGood campaign to reduce bottled water use and waste at the festival.

A media release for the project quotes Sarah Pearce, Director of Festival Operations, "The Sundance Film Festival is committed to reducing our carbon footprint, and reducing bottled water is one of the simplest ways to do that."

When the campaign was run in 2009 festival attendees could purchase FilterForGood reusable Nalgene bottles for $10 USD, which they could then fill at Brita Hydration Stations. This reduced the need for 50,000 bottles of water that Sundance had distributed at previous Film Festivals.